Thursday, November 1, 2012

A Survey: On men, breadwinners, and awesomeness

Break Media, a digital entertainment company targeted at men, has conducted its first survey on "the average American guy" and his place in today's world. Apparently, researchers have been too obsessed with women, prepubescent children and Millennials to focus on the Average Joe.

The survey included 2,000 adult men aged 18-49, who were grilled about their personal and professional lives, as well as their values, and perceptions.

Here are the results:
  • More men are choosing family as their number one priority. An astonishing 90 percent surveyed defined a real man as a provider and not the manly man of the yesteryears (keep reading). 
  • While 55 percent would consider staying home with their kids, 72 percent most likely wouldn't because they still perceive that role as a societal taboo.
  • Half of the men surveyed were married to breadwinners.
  • An impressive high percentage have assumed more responsibility in domestic chores, with almost 90 percent doing more grocery shopping, 88 percent grooming those pets, an amazing 85 percent cleaning more house, a fantastic 83 percent running more laundry through the washer (But do they fold and put it away? Just curious.), and an alluring 80 percent donning that kitchen apron and whipping up more dinners than the madams.
  • Although 86 percent of males still feel the pressure to bring home more dough, 75 percent were okay with their wives being supreme moneymakers.
  • If they had to choose between family and career, 86 percent would choose the family. Could that be why 81 percent dream of running their own business some day?
Would you  believe that most men don't relate to the traditional media portrayal of womanizer, stud muffin, or  macho man? What character does resonate with them? The kind, protective hero that has occupied women's fantasies most of their lives.

Impressed? So am I. Not only have men's roles changed, but so have their reality and expectations. The survey reveals a new generation of intuitive, engaged and well-rounded awesomeness. Great job, moms! :-)

By the way, am I the only one who noticed that the topic of friends was never broached? Indeed, there are better times ahead.

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